The Campaign.

Run, run, run.

A local political campaign had two priorities: a custom visual identity to help their candidate stand out, and extreme flexibility. After all, running a campaign on a slim budget means you’ll need self-printed handouts and professional-quality ads, and you’re going to need them simultaneously.

Based on the candidate’s campaign slogan, we developed a simple motif and logo in two forms: a vibrant full-colour based on party standards, and a one-tone alternative ready for printing or silkscreening.

Between those two, and the visual components that followed, anything the campaign needed was in arm’s reach.

  • The visual language stems from the candidate’s campaign slogan, depicted above.

  • The design needed to be flexible, so several versions – one colour, two colour, and black and white – were developed and used.

  • The branding was easy to use on short notice, as with this quickly generated flyer, which the campaign used throughout the election.

  • Pairing classic typeface Futura with the “ribbon” language allows for the creation of unique and distinctive in-house flyers.

  • The low-budget campaign begat a lot of hands-on work, including sign distribution, flyer mailings, and canvassing management.

  • The bread and butter of the campaign’s marketing were two-tone flyers designed, printed, and cut in the campaign office.

  • As a part of the campaign’s election-day push, a high-quality door-hanger was designed for use in the final week.