The Online Business.
Design to inform and explain.
redbrick maintains logosalvage.ca as a sideline devoted to the necessary, but unglamourous service of vector conversion. What’s vector conversion? Altering raster graphics (made of pixels) into vector files (made of math.)
If that bored you, that’s the problem: most people never think about vector conversion until you need it done to get t-shirts printed, or embroidery work, or large-scale signs printed.
So how do you explain it to potential clients?
Simply and carefully. Where most explanations of vector conversion can be staid and technical, Logo Salvage’s site is filled with easy-to-follow, low-stress explanations that ease clients into making informed informed decisions.
Paired with a visual language of vibrant colours, gentle curves, and sharp lines, the overall impact is decidedly friendly and approachable.
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The name and logo, both part of an effort to render the business approachable and distinct in a technical field.
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From that logo and the associated, friendly colours, we develop a visual motif bridging continuous curves and individual pixels.
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Careful copywriting and explanatory diagrams help to illuminate the vectorization process and highlight its value.
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The motif elements, scattered throughout the site, break up that text with visually-interesting components.
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There’s room to expand here, if needed, including alternate colour schemes which could play a role in the future.
