The Side-gig.

01 business card.jpg

Good for working from home.

The client was starting a small first aid training business. Nothing too big, just a Facebook page and a Gmail account. They wanted a custom logo to feature an anatomically correct heart.

This set of graphics consisted of a wordmark, a unique icon, and a touch of complementary visual elements. The subdued colour palette is appropriate for home-quality printing, but ready for professional printing, whenever that comes.

Several simple configurations were developed, like a business card and a letterhead. The client themselves - who has a basic knowledge of vector design software - can prepare others as needed, using the simple components they have.

  • The graphics are simple and appropriate for any and all custom stationery a small house-based business might need to generate.

  • The custom logo reflects the business while remaining professional and tidy, which leaves it flexible for use anywhere.

  • The text is a free, web-safe Google typeface, which means the owner can easily develop their own designs going forward.

  • The visual motif of normal sinus rhythm forms an additional asset for a business owner who is able to use CorelDraw and Canva.

  • A good brand should grow alongside your business and budget. The business card is easy to print, whether black and white or colour.