The Station.
How to run your own social media, forever.
A local internet radio station needed the tools to help them generate pre-show social media posts.
The caveat: they could only prepare things in Powerpoint.
A dizzying array of bases, playing with relevant motifs and colours, pre-set with text boxes, and paired with a simple, standard typeface form the basis for easy, professional, and varied social media posts – even when your technical skills are limited.
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The logo and wordmark for the station had already been developed, so expanding it started with visual motifs and colours.
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The resulting templates use recognizable colours from the Portuguese flag, alongside a simple motif of concentric “waves.”
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A wide array of sizes, formats, and colours mean the station always has a template at hand for any communication needs.
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The predetermined blank templates are ready to fill out in Powerpoint, the client’s software of choice.
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In the wild, social media templates provide visual consistency, even when they don’t contain any text.
